A viral campaign
in the Arabian Gulf,
by interviewing and
portraying a range of
Kuwaiti athletes and
their struggles, both
online and in print.
[ in progress ]
Creation of a bold
typeface inspired by the
1981 Wonder Woman logo.
Short documentary fashion film exploring female strength through the perspective of weightlifting.
Exploring the evolution of sexist insults used on women who are deemed powerful in society for a symposium at the Royal College of Art, through analysis of the word 'Bitch'. 50 nouns and phrases were disseminated
from internet media.
Below: Typographic tattoos
were created for the public
as a tongue-in-cheek
'badge of honour'.
Shortlisted entry for the D&AD New Blood Awards '14, receiving an
In-Book Award. The brief was for online clothing retailer asos.com, to imagine what was next after street style and increase customer traffic online. 'ASOS NOW' is a real time platform for sharing 3 second films of style inspired moments.
See it featured on the website here.
Various mixed media collages
Art direction & styling of a series for an exhibition by The Feminist Society at the RCA. Collaboration with abstract illustrator Nadine Shaban & documentary photographer Stella Malfilatre.
Deconstruction/connection of gender based on the concept of ‘yin and yang’ and androgyny.
Modelling by Andrew Dhesi
& Monika Garsia
A collection of unique dedications secretly torn out of books and novels from various bookstores and charity shops in London. Over 100 original book dedications were stolen to collate 10 individual limited-edition books.
A photography and editorial project for the Royal College of Art final show '16 exploring female physicality and assertive body language, i.e 'power posing'.
A film inspired by a quote by French film director Jean-Luc Godard. "Photography is truth, and cinema is truth 24 frames per second".
Created from double exposure photographs from a lomographic analogue camera. Modelling & acting by Tamara Quaddoumi.
A book designed and hand-bound on the study of femininity through hands, exploring this concept through pre-20th century Paintings, Disney, Porn,
and Barbie hands.
A short fashion film series self-directed, produced, and styled for luxury lifestyle & fashion boutique
The Shop at Bluebird,
Kings Road, showcasing
their eclectic product and
With thanks to: